James Jameson

Chief commercial officer

CaptionHub

October 2017 – Present

AI-powered B2B marketplace connecting enterprises with global localisation capacity

• —Built complete commercial engine (sales, partnerships, customer success, marketing) scaling revenue from $00K to £00M EV with exceptional unit economics: 1:12 CAC:LTV, 119% NRR, 30–60% YoY growth.
• —Created $15M+ pipeline serving MAG7 (Amazon, Oracle, NVIDIA). Fielded eight-figure acquisition offers including from top 5 global technology PE.
• —Built scalable commercial infrastructure including CRM systems, sales forecasting models, funnel analytics, pipeline management, and marketing automation — reducing CAC 40%.
• —Won 2024 Process Innovation Challenge Europe Award. Positioned as category leader and industry thought leader through conference speaking, PR, and analyst relations.

CEO & founder

Rise

January 2017 – August 2021

Forbes Top 10 Fitness App (2017, 2018) — pivoted to B2B2C employee benefit marketplace

• —Founded a Forbes Top 10 Fitness App and pivoted to a B2B2C employee benefit marketplace connecting enterprises with wellbeing providers.
• —Secured funding from industry leaders across insurance, employee benefits, and sport.
• —Launched into London, New York, and Toronto markets.
• —Demonstrated ability to build a two-sided marketplace, execute rapid business model transformation, and scale through transitional change.

Vice president, product strategy

Rivo

January 2014 – October 2016

CMO/CPO role — hired by PE owners (Fidelity, Kennet Partners) to scale commercial operations

• —Owned entire commercial function for GRC SaaS platform following PE acquisition.
• —Built £25M qualified pipeline in two years (from £5M baseline) through operational rigour, commercial systems implementation, and disciplined execution.
• —Secured Gartner Magic Quadrant Leader and GRC 20/20 Innovator recognition, creating enterprise shortlist inclusion.
• —Led dual CMO/CPO function delivering integrated commercial strategy with measurable KPIs.
• —Drove category leadership (#1 in GRC) enabling successful exit to Sphera.

Head of operations & professional services

CMO Global

January 2010 – January 2014

EMEA General Manager with full P&L responsibility

• —Built commercial operations, scaled professional services, and managed enterprise accounts including Maersk, AXA, and Network Rail.
• —Contributed to PE exit to Inflexion (2013) through operational efficiency, disciplined cost management, and commercial performance.